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5 Steps to Writing Email Copy that Converts

From Social Media Today:

Is your email marketing truly compelling and relevant to your company prospects? The ROI of email is still around $44.25 for every dollar invested, and customers who read emails from brands spend an average of 85% more while shopping. Investing in improving the content in your email outreach efforts may be the sharpest marketing decision you makes this year. We’ve highlighted some of the best ways you can optimize your copy for real-life contacts:

  1. Write for Your Segments

In an era of content abundance, no one has time to read irrelevant emails or boring company newsletters. Segmenting your email lists by stage in the buying cycle, demographics and other factors is among the best ways to boost how well you’re able to target your copy.

Read the rest at Social Media Today.

Posted on May 30, 2013 in
email strategy.