The next evolution in media buying
From Campaigns & Elections:
As the landscape of media consumption continues to fragment and change, it is more challenging than ever to reach voters with paid political messaging.
Video on demand, streaming video and DVRs are all giving voters a new sense of time, allowing them to watch content when and where they want. Presidential campaigns and Super PACs are spending more money than ever on paid political communications ($3.2 billion in 2012), and they face even greater challenges when it comes to finding and reaching the small segments of voters needed to swing elections in today’s highly polarized political environment.
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