Social Media Ads: Should You Be Buying Them?
From Social Media Today:
It depends on your LTV. If you know what that is, stop reading here. If not, stop your campaigns and take a moment to think things through.
It has been possible to do self-serve advertising on Facebook and other social media sites for a good while now. But should you really go ahead and do so, and if yes, how much should your ad spend be? In most cases you pay when a user clicks on your advertisement and hops over to your website. Is buying such ads a waste of money, or a smart spend?
In old media such as with newspaper ad placements, knowing this was difficult and generally a certain budget was allocated to advertising. Perhaps a company would decide to spend $1000/month on placing ads in the local paper and hope for the best, never quite knowing if the investment in ads is making a difference to the bottom line.
Mandate Media helps progressive political campaigns, nonprofits, and businesses integrate strategy with technology.Learn more about what we do and meet the team. However you're changing the world, we can help you win.
Got questions? Need a quote? Ready to change the world?