Home | Menu | Contact Us
Mandate Media Logo
Mandate Media: Digital Strategy for People Changing the World
Our Blog for Tips, Tricks, and News: Politics + Technology

Email Marketing: How to Master the Campaign Platform of Kings

From copyblogger:

Persuasive email campaigns are a long studied art and science, of particular interest to copywriters.

If you’ve ever watched HBO’s hit series, Game of Thrones, you’ve seen key political figures try to outflank one another in bloody campaigns to win the highest office of the land, the Iron Throne.

In the show, based on the bestselling fantasy novels by George R. R. Martin, ravens are used as messengers between heads of military camps who all live in a land sadly devoid of the Internet.

In real life, however, ravens have never been used as messengers because they lack a strong directional sense (they’re great at cleaning up road-kill though).

It was homing pigeons that were used in real military campaigns as far back as the 6th century BC, and even as recently as World War II, to carry important information back and forth over enemy lines.

What on earth do pigeons have to do with email marketing?

Believe it or not, they are strangely tied to campaigns of influence that have been waged for the hearts and minds of the public for ages. Check it out …

Read the rest at copyblogger.

Posted on April 11, 2013 in
email strategy.