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Political Campaigns being pushed forward with the use of Technology

From eGovernment:

The use of the internet and other technologies has influenced political campaigns in a radical way over the past few years. ‘E-Government’ has encouraged citizens to become more involved with social issues and has kept them informed with up-to-date information available to anyone with internet access. As we saw in the last election in November 2012, social networking sites played a huge role in the election. E-Government has perhaps increased voter awareness and is helpful with reaching younger adults who are constantly on social media or other websites to begin with. The Internet is a great tool for politicians to use since they know that they can reach a large amount of people with relatively low cost. According to the Pew Research Center, the number of online US adults who use social networks has increased from 37 percent in 2008 to 69 percent in 2012.

Read the rest at eGovernment.

Posted on April 10, 2013.