Home | Menu | Contact Us
Mandate Media Logo
Mandate Media: Digital Strategy for People Changing the World
Our Blog for Tips, Tricks, and News: Politics + Technology

Social Media's Dirty Little Secrets

From Social Media Explorer:

It’s fluff. When most companies think about social media they think of going “viral”, building a large following, and having a built-in audience that will forever bend at your whim. We categorize social media as “cheap marketing” or even worse “free marketing”. I would hope that we’ve moved past that, but it’s still what I’m seeing being sold to executive teams. There are big problems with approaching social media this way, but the biggest is that it is a surefire way to fail.

Read the rest at Social Media Explorer.