5 Psychological Triggers to Increase Social Engagement
From Social Media Today:
In Robert Greene's best selling book, "The 48 Laws of Power," he provides his interpretation - a word image - of a magnet: "An unseen force (which) draws objects to it, which in turn become magnetized themselves, drawing other pieces to them, the magnetic power of the whole constantly increasing."
Robert Cialdini, author of the classic book on persuasion, "Influence: The Psychology of Persuasion" spent three years going "undercover" applying for jobs and training at used car dealerships, fund-raising organizations, and telemarketing firms to observe real-life situations of persuasion. He used that research to create what's become one of top business books of all time.
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