Six Steps to Plan a Multichannel Fundraising Campaign
From Frog Loop:
Set your total fundraising goals up front. When determining the “magic number,” it ’s important that you set realistic expectations. For example, if you are experimenting with social media fundraising for the first time, it’s important to remember that only 0.7% of organizations raise more than $100,000 through that channel. And about 8% of money raised is through all online channels. Be very conservative in your goals, and consider the staff time and vendor fees you ’ll need to support your campaign.
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