10 Ways To Identify If Your Web Content Sucks
From Frog Loop:
All organizations that I talk with confide in me that they wish that their web content was more compelling and useful. They want their content to tell a story and to use data to show that their activists and donors are making a real impact on the ground.
Developing good content is challenging for all organizations. It takes planning and patience, staff resources, research, and a big commitment. But most importantly it requires an internal cultural and communications shift within the organization in terms of how all staff (from the Executive Director on down) thinks about producing good web content that web visitors and your activists and donors actually give a hoot to read or skim.
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