Home | Menu | Contact Us
Mandate Media Logo
Mandate Media: Digital Strategy for People Changing the World
Our Blog for Tips, Tricks, and News: Politics + Technology

The Psychology of Sharing

From The New York Times:

There has been an abundance of research on social media, but to date, no one has asked in a comprehensive way: why do people share? The Psychology of Sharing reveals groundbreaking research that fills this knowledge gap. This study uncovers:

  • Primary motivations for sharing
  • Six sharing personas
  • Essential steps for marketers aiming to get their content shared
  • Impact of sharing on Information Management
  • Cycle of sharing
  • Enduring role of e-mail in the age of social media

Read the rest at The New York Times.