Targeted Web ads: The next frontier
But Bachmann’s campaign says it was able to target much more narrowly, cross-referencing Internet user data, gathered by programs called “cookies, with voter files that have long directed mail, phone, and door-knocking efforts.”
This marks the arrival into presidential politics of a medium that offers the virtues of targeted mailings and robocalls with the traditional power of a television ad — along with added interactive benefits available on some in-stream video to click through to a candidate’s website, or share the ad with other users. Already a central force in rallying supporters for fundraising and organizing, the Web ads have begun to serve as a medium for winning new voters.
(Note: An earlier version of this item was corrected by Politico.)
Mandate Media helps progressive political campaigns, nonprofits, and businesses integrate strategy with technology.Learn more about what we do and meet the team. However you're changing the world, we can help you win.
Got questions? Need a quote? Ready to change the world?