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Targeted Web ads: The next frontier

From Politico:

But Bachmann’s campaign says it was able to target much more narrowly, cross-referencing Internet user data, gathered by programs called “cookies, with voter files that have long directed mail, phone, and door-knocking efforts.”

This marks the arrival into presidential politics of a medium that offers the virtues of targeted mailings and robocalls with the traditional power of a television ad — along with added interactive benefits available on some in-stream video to click through to a candidate’s website, or share the ad with other users. Already a central force in rallying supporters for fundraising and organizing, the Web ads have begun to serve as a medium for winning new voters.

(Note: An earlier version of this item was corrected by Politico.)

Read the rest at Politico.

Posted on August 30, 2011 in
advertising.