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7 Tips for Highly Effective Landing Pages

From Social Media Today:

According to a white paper published by internet marketing firm Lonely Brands, around 38% of internet users who click on paid search ads are led to homepages rather than tailor fit and optimized landing pages. What’s wrong with this picture? Well, studies have shown that homepages have a paltry conversion rate at less than 2%. In other words, homepages are ineffective in meeting certain business objectives.

Marketing Sherpa’s 2011 Landing Page Optimization Benchmark Report revealed that 43% of marketers who have hired web design experts to create dedicated landing pages for their campaigns rated this tactic as indeed very effective. Likewise, brands and companies who use multiple landing pages report higher success rate in terms of lead generation.

Read the rest at Social Media Today.

Posted on March 12, 2013.