Study: Facebook Page Post Ads generate 14% higher ROI for retail sector than Marketplace ads
From Inside Facebook:
Page Post Ads in the Facebook News Feed generate 14 percent higher return on investment for companies in the retail sector compared to Marketplace ads in the sidebar, a study from Nanigans has found.
Several other studies have shown the strength of News Feed ads over those in the sidebar, but those studies have often compared Sponsored Stories, which are ads that can only be shown to the friends of users who have connected with the advertiser and they must lead to a destination within Facebook. With its latest study, Nanigans looked at ads leading off-site in formats that could be targeted to any user, regardless of social connections.
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