How’s that for a headline?
If you saw the news out of the Obama camp yesterday, “Hey” was the most successful email subject line of a very data-driven and oddly personal email campaign for fundraising. By all accounts (especially election results), Obama’s digital strategy was a wild success.
So, I decided to try that headline with this post. I’ll be able to easily see how it does based on email open rates and traffic levels, plus other metrics like social sharing and commenting.
And, despite violating every bit of headline and subject line advice we’ve ever given you, it just might work. The reason why may surprise you, though.
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