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Are bigger ads better? Here's some data.

From Triggit:

We found what we expected to find: bigger is indeed better! But our “bigger’ ad size, the 300×600, wasn’t just “better”, it absolutely dominated its smaller counterparts across any performance metric by hundreds of percentage points. The 300×600 ads averaged almost 5 times as many orders per thousand impressions than the 160×600 ads, and about 3 times more than the second best performing size.

Read the rest at Triggit.

Posted on August 15, 2011 in
advertising, research.