Five Lessons for Advocates from Obama's 2012 Digital Campaign
From Advocacy Unleashed:
Barack Obama: perhaps you've heard of him? And of his near-flawless (at least from the outside) 2012 online campaign, which mobilized millions of supporters to spread his messaging, recruit their friends, give him money and turn out at the polls.
Most of us won't have access to more than thirty million Facebook fans or an email list of sixteen million, but everyday advocates can still learn some powerful lessons from Obama's two-year digital re-election campaign. Based on RootsCamp presentations, discussions with campaign staff and post-election media coverage, here are five Big Picture lessons for the rest of us.
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