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The Most Underrated Digital Marketing Tactics

From Digiday:

Bright shiny object syndrome is a known condition to afflict many marketers. Digital media is great at producing the Next Big Thing, hyped to no end by blogs and social media gurus. It’s why you see suggestions that Snapchat might be a huge area of opportunity for marketing.

Yet for many marketers, the most important thing is staying focused on the tried and true while keeping an eye on emerging opportunities. That means doing the blocking and tackling of digital media, whether it’s through email or search engine marketing. Digiday asked top digital marketers for their take on which digital media opportunities are underrated.

Read the rest at Digiday.