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Is Facebook Running Out of News Feed Real Estate?

Figuring out how to get your page posts to show up in a Facebook user's news feed has become an obsession for many digital marketers (present company included). We have all seen first hand that very few of our page likes ever go to our pages on a daily basis, so pushing our posts to them is critical to building page engagement and brand awareness.

Because of our constant need for people to see our business' posts, Facebook advertising has become a key component of just about every social strategy we develop. Where it once was something you did occasionally for a specific event or campaign, Facebook advertising has now become almost as critical to digital success as the page posts themselves.

Read the rest at Social Media Today.