Latest headlines:

• Email Marketing: Open Sesame!
• Internet Memes: A New Way to Talk (& Laugh) about Politics
• Wait, Social Media Isn't Free?
• Here's exactly what you should NOT do to respond to critics on Facebook
• The next evolution in media buying
• YouTube Hits One Billion: How Can You Get More Views?
• Has Twitter Changed Journalism as a Political Institution?
• Negative Political Advertising – Does It Work?

Dig into the Politics + Technology archives.

Related posts:

• Grassroots advocacy: challenges in the new era
• Making caucus votes open, transparent, and instantly reported
• The new wave in micro-targeting for GOTV
• Create RSS feeds for sites without RSS

	Subscribe via RSS
	Get P+T highlights by email

Did Facebook Give Democrats the Upper Hand?

You didn't know it at the time, but when you logged into Facebook on Election Day, you became a subject in a mass social experiment. You went about your day, clicked around Facebook, and you may have voted. Now your behavior is data that social scientists will scrutinize in the months ahead, asking one of the core questions of democracy: What makes people vote? If patterns from earlier research hold true, the experiment's designer James Fowler says that it is "absolutely plausible that Facebook drove a lot of the increase" in young-voter participation (thought to be up one percentage point from 2008 as a share of the electorate). It is, he continued, "even possible that Facebook is completely responsible."

Read the rest at The Atlantic.