Social Media Pivotal in 2012 Election
The swirl of post-election analysis has begun to settle, and it's clear: Social media were pivotal in the presidential election of 2012.
Never have they played such a broad, deep role. And they're here to stay. The Romney camp did very well, to be sure - but the Obama camp confounded the smart money and largely, if not fully, repeated the social media-based ground game of 2008, to leave the Romney camp beaten, amazed, and dismayed.
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