More Democrats Sign Up for Political Texts Than Republicans
Both Barack Obama's and Mitt Romney's campaigns - along with countless political groups - ask people to supply their mobile numbers when "signing" online petitions or donating. But a mere 5 percent of registered voters with cellphones have actually coughed up their mobile phone numbers according to a new Pew report.
A larger portion of people aligned with the Democratic Party sign up to get political texts than Republicans, and larger portions of both groups do so than Independents. While just 3 percent of Independent voters said they have signed up to get texts from a political group or candidate, 6 percent of Republican voters and 8 percent of Democrats said they have.
Five percent of those surveyed also told the research outfit that they have received what they consider unwanted texts related to the election that they did not sign up to get.
Mandate Media helps progressive political campaigns, nonprofits, and businesses integrate strategy with technology.Learn more about what we do and meet the team. However you're changing the world, we can help you win.
Got questions? Need a quote? Ready to change the world?