Latest headlines:

• Email Marketing: Open Sesame!
• Internet Memes: A New Way to Talk (& Laugh) about Politics
• Wait, Social Media Isn't Free?
• Here's exactly what you should NOT do to respond to critics on Facebook
• The next evolution in media buying
• YouTube Hits One Billion: How Can You Get More Views?
• Has Twitter Changed Journalism as a Political Institution?
• Negative Political Advertising – Does It Work?

Dig into the Politics + Technology archives.

Related posts:

	Subscribe via RSS
	Get P+T highlights by email

Twitter Launches New Interest Targeting Advertising

Twitter recently announced that it is taking its advertising to a new level – it will allow advertisers to target Promoted Tweets and Promoted Accounts to a set of interests that advertisers can specifically choose. Twitter says that by targeting people’s topical interests, advertisers will be able to connect with a greater number of users and deliver tailored messages to people who are more likely to engage with advertisers’ Tweets.

Read the rest at Social Media Today.