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Twitter Launches New Interest Targeting Advertising

From Social Media Today:

Twitter recently announced that it is taking its advertising to a new level – it will allow advertisers to target Promoted Tweets and Promoted Accounts to a set of interests that advertisers can specifically choose. Twitter says that by targeting people’s topical interests, advertisers will be able to connect with a greater number of users and deliver tailored messages to people who are more likely to engage with advertisers’ Tweets.

Read the rest at Social Media Today.

Posted on September 28, 2012 in
twitter.