Latest headlines:

• Wait, Social Media Isn't Free?
• Here's exactly what you should NOT do to respond to critics on Facebook
• The next evolution in media buying
• YouTube Hits One Billion: How Can You Get More Views?
• Has Twitter Changed Journalism as a Political Institution?
• Negative Political Advertising – Does It Work?
• Proof that Social Media Efforts Bring Success to Campaigns
• How Search Works

Dig into the Politics + Technology archives.

Related posts:

• Will your Facebook cover photo still work in the news feed?
• Another day, another Facebook critic. Here's how one missed the mark.
• Understanding Facebook Timeline for Political Campaigns
• Facebook: profiles, pages, and groups, oh my!

	Subscribe via RSS
	Get P+T highlights by email

The 3 Worst Ways to Use Social Media to Grow Your Business (And What You Should Do Instead)

New media has changed the way we interact and communicate.

To understand and adapt to these changes, "social media experts" popped up to help organization's evolve their marketing communications accordingly.

But while their intentions might be good, their results aren't. Because having more Twitter followers and a high Klout score won't necessarily help you get more website traffic, bring in more qualified leads or increase sales.

The tools and technology may have changed. But the underlying marketing principles still apply.

Here are 3 of the worst ways to use social media to grow your business, and what you should do instead.

Read the rest at Social Media Today.