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If Your Friend Writes a Political Rant on Facebook, Will It Change Your Mind?

There's a joke quote circulating on Facebook that goes like this: "'Your relentless political Facebook posts finally turned me around to your way of thinking,' said nobody, ever."

The funny thing is, that might not actually be true.

"People whose friends post some (or a lot of) political content on social networking sites are much more likely to say that they have changed their mind about a political issue or become more involved with a political issue after reading/discussing them on a social network (compared with people whose friends don’t post much political content)," Aaron Smith, a senior researcher at Pew, told me Tuesday via email.

Read the rest at Tech President.