Groups Neglect Web in Wisconsin Recall Elections
While Democratic backers appeared to be more sophisticated in their use of the web for grassroots fundraising and organizing, they - along with their opponents on the right - largely ignored online advertising and other paid digital efforts.
"Consider the reinforcing effect of people seeing ads on TV and in places like Facebook," added Colin Delany. "Particularly if the other side isn't active online, then you have that whole arena to yourself."
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