Best Email Prospecting Tactics: Optimize Email for Mobile
he fourth tip in my series on the best email prospecting tactics is to optimize email for mobile. By now, it’s no secret that a significant and increasing portion of the emails you send are being read on a smart phone. A number of studies conducted in the last two years have suggested this trend towards mobile email consumption. One such study conducted by MailChimp suggested that about 41% of mobile users in the U.S. read email on their mobile devices.
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