How Campaigns Can Use the Internet to Win in 2012
“How Campaigns Can Use the Internet to Win in 2012″ is a comprehensive guide to effective online political campaigning, including detailed overviews of online advertising, volunteer management, digital fundraising, political email campaigning, Twitter, Facebook, Internet-enabled field organizing, online video and more. Its focus is practical, avoiding abstract musings and concentrating instead on using today’s digital tools to elect candidates in tough political fights.
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