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Was That Political Ad Over the Top? New Survey Promises to Answer Straight from Voters' Mouths

From Tech President:

Similar to the way many news sites now ask visitors to flag stories as funny, discouraging or provocative, a new project plans to poll Internet users for their reactions to selected political ads.

Vanderbilt University and polling firm YouGov are launching a project that will ask a representative sample of 600 Americans to give their reactions to each of a number of controversial and "game-changing" ads, selected by the polling team and with the help of Republican consultant Fred Davis. Their responses will be collected through online surveys, and the results will be posted on the web.

Read the rest at Tech President.

Posted on August 15, 2012 in