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Cookie-Based, Voter-File Ad Targeting: From Exotic to Expected in Six Months

From e.politics:

A big change in the world of campaign advertising: over the past six months: the practice of targeting online ads directly at voters in a particular district has gone from being exotic to being a standard part of the political toolkit, with serious implications both for the political advertising environment and for the digital ad industry itself.

Read the rest at e.politics.

Posted on August 6, 2012 in