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5 Types of Blog Content That Drive Engagement

If you write content—whether for yourself or for a client—then you’re well aware that writing can be tricky—heck, even downright challenging. But it’s what comes after you hit “publish” that can be even more daunting for marketers. If no one reads, shares or comments on your blog post, you’re not likely to get much leverage from your content—and that doesn’t bode well for your content marketing strategy.

In an ideal world, we’d all be able to crank out piles and piles of witty, informative and compelling content that’s so amazing it automatically makes readers want to share and distribute it far and wide. In reality? Even your best writing might not drive much engagement.

Before you swear off blogging forever, let me share a valuable tip with you. Just as certain types of Facebook posts spark a higher number of comments, likes and shares, certain types of blog content inherently drive more engagement.

Read the rest at Social Media Today.