Latest headlines:

• Wait, Social Media Isn't Free?
• Here's exactly what you should NOT do to respond to critics on Facebook
• The next evolution in media buying
• YouTube Hits One Billion: How Can You Get More Views?
• Has Twitter Changed Journalism as a Political Institution?
• Negative Political Advertising – Does It Work?
• Proof that Social Media Efforts Bring Success to Campaigns
• How Search Works

Dig into the Politics + Technology archives.

Related posts:

• Grassroots advocacy: challenges in the new era
• Making caucus votes open, transparent, and instantly reported
• The new wave in micro-targeting for GOTV
• Create RSS feeds for sites without RSS

	Subscribe via RSS
	Get P+T highlights by email

A Facebook 'Like' Does Not Equal an Opt-in

Facebook’s Like button is often confused as an “Opt In” by marketers. All too frequently people who have clicked the Like button are thought of as a captive community where customers have opted in to marketing and engagement. Likes do not represent the actual size of a community, yet many organizations confuse the overall number with actual audience size. The difference between Like and other direct response triggers is that the Like is an act of fleeting value that must be earned over and over again.

Read the rest at Social Media Today.