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Optimizing Facebook Engagement – The Effect Of Post Length

From Social Media Today:

Size matters when it comes to Facebook Engagement.

People on Facebook are tired, busy, bored, hungry and utterly bombarded with a wall of chatter from friends, acquaintances and brands. They don't have more than a few seconds to glimpse a message, mentally shrug, and move on.

Smaller messages show a significant increase in response levels.

Read the rest at Social Media Today.

Posted on July 11, 2012 in
facebook.