Optimizing Facebook Engagement – The Effect Of Post Length
From Social Media Today:
Size matters when it comes to Facebook Engagement.
People on Facebook are tired, busy, bored, hungry and utterly bombarded with a wall of chatter from friends, acquaintances and brands. They don't have more than a few seconds to glimpse a message, mentally shrug, and move on.
Smaller messages show a significant increase in response levels.
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