Facebook After Timeline: Average post lifetime is longer, fans are more engaged!
From Social Media Today:
Timeline - introduced for all business profiles during March 2012 - is announced to be the biggest change to the Facebook pages ever. Timeline has brought opportunity to trim up company’s Facebook page and promote the most important content. It is said that the biggest added value for marketers is that “Timeline is a collection of the photos, posts and experiences that help you tell your story.”
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