Super-smart: NCAA runs timely Facebook ads during games
By Kari Chisholm:
One thing we've learned is that the most effective online ads - especially on Facebook - are timely, news-driven ads.
For example, "Health care matters. Support Congressman Jones" is much less effective than "Congressman Jones just voted in favor of health care. Support him now!"
As I write, the first (er, second) round of the NCAA Tournament is underway - and Notre Dame is leading Akron by ten points, with 8 minutes to go. And the NCAA is running ads on Facebook that read:
And the ad links directly to the online video stream of the game. Now that's impressive ad planning and production.
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