First look at 2008 presidential email campaigns
Over at Political Gastronomica, blogger and author Sanford Dickert notices that the volume of emails from putative presidential candidates is starting to pick up -- but not all email efforts are equal.
But, what seems to be missing from some ... is a succinct, engaging narrative that poses a problem that is solved by our involvement. Getting us to engage and invest in the solution makes us stronger supporters in the long run.
This is a great point. The purpose of email broadcasting is NOT to engage in cheap, easy, fast one-way political messaging.
Rather, email should be engaging. (Frankly, everything you do should be engaging, but let's get the email right first.) There should be a compelling reason for folks to get your email -- tell stories, engage folks, ask them to get involved in meaningful ways.
Above all else, think of your folks as "people" not "subscribers".
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