Online Advertising for Local Campaigns: Finally Here?
Can it be true that online advertising for local political campaigns is finally here? Here at Mandate Media we’re skeptics – but ads are popping up everywhere.
Recently, Portland mayoral candidate Jim Francesconi ran a Flash ad on OregonLive.com and the Washington Post served up a GoogleAd for Oregon courts candidate Rives Kistler. We’ve even spotted text-only ads for three of Portland’s mayoral candidates (side-by-side!) on the Portland Communique – a site that City Hall insiders read daily.
Our view? Don’t expect ads to drive traffic from voters. The web is still a medium best suited for mobilizing your supporters. If your message will be seen by a large number of your hard-core (or potential hard-core), then drive an field organizing and fundraising message square between the eyes. Otherwise, don’t bother.
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